I remember being astounded at the number of candidates who hadn’t put much effort into their own digital brand. Whenever an interview with a candidate was booked, I would immediately look them up online, usually starting with LinkedIn and then moving on to Google.
It was a little alarming to see LinkedIn profiles without a profile picture, or public tweets that contained profanity, or blogs that hadn’t been updated in years. I couldn’t really understand why the profiles were so neglected when these candidates were applying for digital marketing roles.
If you can’t market yourself online, how can you expect your interviewer to believe you could market the company?
Spend some time on your social profiles, especially LinkedIn. An up-to-date LinkedIn profile can go a long way in making a great first digital impression.
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